What should be paid attention to when displaying advertising material on a stretched display?

What should be paid attention to when displaying advertising material on a stretched display?

Screen layout

• Element distribution: Avoid placing important elements at the edge where they are easily deformed or blocked by stretching. Arrange the advertising subject, brand logo, slogan and other elements reasonably to ensure that they can still be fully presented under different stretching degrees. For example, the core product image can be placed in the center of the screen.

• White space design: Appropriate white space is important. This will not make the advertising content appear too crowded when the display stretches and causes the screen to change, and it can provide a certain buffer space for the deformation of the screen.

Image quality

• Resolution adaptation: Make sure that the resolution of the advertising material matches the resolution of the display, or higher. If the resolution of the material is too low, it will become blurry and jagged after stretching. For high-definition displays, providing high-resolution materials can ensure the clarity and sharpness of the image.

• Avoid over-stretching: For some materials with fixed-ratio elements (such as round product icons and standard-ratio characters), consider the impact of stretching on these elements to avoid excessive deformation.

Color rendering

• Color accuracy: Ensure that the color of the creative is accurately displayed on the stretched display. Different displays may have color deviations. When creating materials, try to use universal color standards, such as sRGB, to ensure color consistency.

• Color contrast: Maintain appropriate color contrast so that the advertising content is eye-catching in different stretched states and different display backgrounds. For example, a dark background with light text or images can make the audience easily recognize the advertising content after stretching.