The Commoditization of TFT Display Modules

Thin-film transistor (TFT) displays are the dominant display technology in the global marketplace. 

Like all electronic components and assemblies, 

TFT displays have grown bigger, faster, more robust, and less expensive with continuous improvements resulting in an explosion of global consumption.

TFTs are no longer considered a luxury addition but a customary upgrade to all product genres and markets. 

With such demand, TFT modules are marketed through standard part numbers and off-the-shelf availability. 

Today, TFTs are easy to specify, simple to source, and easy to design under the promise of "standard" part numbers. 

Typically, OEM engineers are left to choose part numbers based on "best fit" specifications considering display size, visual appearance, mechanical dimensions, electrical parameters, interfacing software,

and the environments in which the display module would operate. 

However, the eased part-number-selection process has led to unavoidable technical concessions and compromises in operational specifications. 

TFT modules have become commodity electronic products that may not fully complement OEM applications. 

For instance, we now see finished OEM products hitting the market for the first time with display desig;pns that are 5 years or more behind the latest 

TFT module technical developments and proceeding enhancements.