8 Key Words To Interpret The New Future Of The Touch And Display Industry

After continuous development and iteration, the current lcd display technology achievements continue to break through the industrial boundary and intersect with more and more industries. It is easy to see from the relevant exhibitions of the International Display Week that the global display industry is moving towards high-end, diversified and integrated Internet of Things. For industry related enterprises, how to grasp the precise matching of scenarios, products and technologies with market demand is particularly critical. The following 8 keywords will answer and share the future trends of the touch screen and display industry.

Keyword 1: Metauniverse and AR/VR

As we all know, driven by the "meta universe" trend, lcd display technology is increasingly widely used in VR/AR, vehicle, medical, IT, e-sports, smart phones, smart wear and other different fields. Many industry experts and enterprise representatives believe that VR/AR is an important entrance for display technology to integrate into the "meta universe" track. Not long ago, the top global technology giant Google demonstrated the new generation of AR glasses concept machine at the 2022 I/O developer conference, showing the world Google's ambition to promote the meta universe strategy. According to the report of IDC, the global sales of AR/VR head displays will reach 11.2 million in 2021, with a year-on-year growth of 92.1%. The continuous expansion of market demand also attracts more and more "players" to enter the track. Therefore, the latest technology development trends, application achievements and industrial cooperation on VR/AR have become the focus of the display industry.

Keyword 2: 5G&AIoT

As the industry development vane of the Internet of Things era, the in-depth application of 5G and the Internet of Things is also a hot spot to promote the reform and innovation of the display industry. Especially in the wave of digital intelligence, "screen everywhere" has become a reality, which makes display technology a key breakthrough in intelligent life, work and entertainment. As human-computer interactionbecomes more and more frequent, the application of display technology in commercial display, vehicle and new retail will be more in-depth and extensive.

Keyword 3: intelligent cabin

As one of the popular application fields of display technology, intelligent cockpit and on-board display with audio and navigation system have become the focus of attention and efforts of major enterprises in recent years, which is also the embodiment of diversified display scenarios. China is the largest automobile market in the world, and under the guidance of the intelligent trend of the automobile industry, the development of intelligent cockpit and on-board display technology products will become more and more mature. Among them, the penetration rate of new cars with cockpit intelligent configuration in the Chinese market has reached 48.8%, exceeding the global average. According to the industry assessment, it is estimated that the market size of smart cockpit will exceed 100 billion yuan by 2025. With the arrival of the "smart cockpit era", the lcd display industry has a new market to be developed urgently. Intelligent cockpit and on-board display cover the whole industrial chain of upstream materials and equipment manufacturing process of on-board display industry, midstream display and touch panel and terminal application, and focus on materials, electronic components, manufacturing equipment, touch screen, display screen, auto parts and auto manufacturing, etc.

Keyword 4: intelligent wear

It is also a new opportunity brought by the development of the Internet of Things, and lcd display technology has great potential in the smart wear market. Especially in the field of home life and smart entertainment, industry data shows that the global shipment of smart wearables reached 534 million units last year, and it is expected to reach 637 million units by 2024. In addition to smart watches, bracelets, glasses, ear wear products, products with more types and more functions of touchscreen and display are constantly coming out.

Keyword 5: electronic paper industry

In the process of development and innovation, technology must resonate with social development at the same frequency. Driven by low-carbon green economy and environmental protection policies, paperless office has become a global consensus. The rapid development and application extension of lcd display technology has led to the rapid rise of the emerging industry of electronic paper. By 2021, nearly 1 billion e-paper display screens have been shipped, driving the output value of the whole upstream and downstream industries to exceed 100 billion yuan. In addition to being applied in the field of reading and education, "paperless wave" also covers and extends to smart office, smart new retail, smart transportation, smart medicine, smart industry, smart logistics, fashion consumption and other fields. Driven by technological innovation and application expansion, the electronic paper display industry is bringing new opportunities to the global market.

Keyword 6: flexible foldable

What will the next generation of flexible display technology look like after the flexible and foldable full flexible display is applied? In the global display field, elastic display technology is recognized as the most cutting-edge research direction. At present, the known cutting-edge flexible foldable new products, such as TCL Huaxing 10.1 "anti dazzle mini radius double folding screen assembly, the rotating shaft matches ergonomics through torque, the anti dazzle design of double folding sequence, folding order, solve the problem of double folding sequence in the process of closing or unfolding; Vicino developed laminated OLED technology (Tandem OLED) It also shows the flexible medium size camera solution applied to notebook computers. With the market application becoming more and more extensive, domestic and foreign display industry chain related giants have also sniffed business opportunities. At present, the mainstream flexible OLED technology in the display market, the integration of flexible display and foldable devices is also a development hotspot in the display industry. Compared with ordinary products, this new product mode breaks the shackles of traditional screen fixed form, realizes reliable free folding and curling in the hands of users, creates a new interactive experience between people and things, and is also regarded as an excellent human-computer interaction scheme in the context of intelligent Internet of Things.

Keyword 7: MLED

After continuous updating and iteration, Mini/Micro LED display is now facing a breakthrough in mass production technology. Especially with the help of quantum dot display technology, meta universe interaction technology and virtual reality technology, Mini/Micro LED has become one of the mainstream directions of the next generation display technology after OLED. According to the statistics of the authority Ariston, it is estimated that by 2024, the global MLED market size will increase from 150 million dollars in 2021 to 2.32 billion dollars, and the compound annual growth rate between 2021-2024 will be up to 149.2%. In the future, MLED will be applied to transparent display based on COG mode, and will develop towards high brightness, high transparency and large size.

Keyword 8: integration and innovation

In general, the display touch industry has experienced more than 50 years of development, and the industrial model has been expanded unprecedentedly. After grafting the Internet of Things and 5G gene, the integration and innovation of "display+" has become the mainstream.