Concept, Characteristics, Classification of Advertising machine

Concept, Characteristics, Classification of Advertising machine

    Advertising machine has the inherent advantages of efficient communication, high flexibility, strong interaction, cost saving, accurate delivery, and so on, which is called "marketing weapon" by many merchants.

    If the shopping mall is like a battlefield, then advertising marketing is a "war without smoke", choose the right marketing tools to get twice the result with half the effort, help advertisers to create a marketing feast, seize the opportunity in the fierce market competition, stand out.

    One. Concept of advertising machine :

    Advertising machine is a new generation of intelligent equipment, through the terminal software control, network information transmission and multimedia terminal display to form a complete advertising broadcast control system, and through pictures, text, video, small plug-ins (weather, exchange rate, etc.) and other multimedia materials for advertising. The original idea of the advertising machine is to change the advertising from passive to active, so the interaction of the advertising machine makes it have a lot of public service functions, and in order to attract customers to actively browse advertisements. 

    Therefore, the mission of the advertising machine at the beginning of its birth is to change the mode of passive advertising and attract customers to actively browse advertisements through interactive means. The development direction of advertising machines has been continuing this mission: intelligent interaction, public service, entertainment interaction, etc.

    Two. Features of advertising machine:

    1. advertising machine beyond time and space restrictions:

    Media companies that need to advertise will run ads in more time slots, and advertising machines will be available 24 hours everyday.

    2.advertising machine spread a variety of media information:

    Take text, sound, image and other information as an example to make the advertisement more vivid and humanized.

    3. advertising machine growth is strong:

    When advertising machines are used to spread advertising, most of the people watching are young and have a relatively high level of education. Because this part of the group's influence on the market is not low. Therefore, its market is extremely potential for development.

    4.advertising machine to get rid of the traditional advertising model:

    Advertising machine has advanced, compared with newspapers and leaflets, advertising machine has the characteristics of providing multi-directional communication, easy to be accepted by the majority of groups. 

   5.advertising machine technical:

   The implementation of marketing must have a certain technical support, change the traditional concept, to meet the needs of media companies and customers.

   Three. Classification of advertising machines

   1. Categorize by use

   A. Commercial advertising machine: mainly used for commercial display and publicity, such as shopping mall advertising machine, supermarket advertising machine, subway advertising machine, etc. They usually have high-definition display, split screen display, remote control and other functions, suitable for publishing a large number of commercial advertising information.

   B. Information release machine: mainly used in public places and organs, such as campus information release machine, hospital guide machine, government service machine, etc. They usually have full-color display, regular release, information push and other functions, suitable for the release of all kinds of public information and guidance services.

   C. Interactive advertising machine: mainly used for marketing interaction and user experience, such as experience center interactive advertising machine, game interactive advertising machine, etc. They usually have touch controls, cameras, audio input and output, and are suitable for consumer interaction.

   2. Sort by screen type

   A. Vertical advertising machine: the screen is set to the vertical, usually used to be placed in shopping malls, supermarkets and other public places, can expand the visual effect of advertising and turnover rate.

   B. Wall hanging advertising machine: the screen is set to horizontal wall hanging, usually used in hospitals, car 4S shops and other occasions that need to be installed on the wall, with small space and good decorative effect.

   C. Subway&Bus advertising machine: usually adopts vertical display mode, which can be placed in the carriage, and has great influence on consumers.

   D. Inverted advertising machine: the screen is set upside down, suitable for public places, shops and other occasions that need to be hung from a high place, in line with consumer visual habits.

   3. Type by installation mode

   A. Vertical advertising machine: that is, the advertising machine placed on the ground usually needs to occupy a certain space, and its position can be changed at will according to needs. Vertical advertising machine is mainly used in the lobby or front desk of some industries such as banking, finance, hotels, chain stores, etc., which can vividly display business information and interpret corporate brand culture, and is more suitable for high-end places.

   B. Wall hanging advertising machine: similar to LCD TV, hanging on the wall through the wall hanging bracket, not only saves space, but also is very eye-catching, especially in restaurants and other places to better attract the attention of customers. Wall-mounted advertising machines are widely used in shopping malls, supermarkets, chain stores, restaurants, building elevators, stations and other places with limited space but large flow of people, which not only saves space, but also is convenient to watch.

   4. Sort by control mode

   A. Stand-alone version advertisin g machine: Advertising equipment that uses CF, U disk or SD storage devices for program update. The renewal of programs is directly in the form of manual replacement of new program cards. The content of the advertisement to be played (typeset on the computer) is input into the CF/SD card, and then output through the advertising terminal to play the advertisement. Is through the file encryption and then copied into the U disk to play; Generally use U disk storage, can also be expanded to hard disk storage.

   B. Network version advertising machine: It mainly has a network function, mainly through the remote computer to achieve the terminal to play advertising information control, can achieve equipment management, terminal status adjustment, and even can remotely achieve real-time subtitles, pictures, logs, videos and other online insertion, the whole system is more convenient, safe and efficient to use. In the way of networking there are wired, wifi wireless, 3G three ways. The web version must enter the background with a user name and password to change the content. Generally use SD card, can also be expanded hard disk. When playing, you can only play one picture on the full screen, and at most play time and text at the same time.

   C. Touch version advertising machine: Users can choose their own advertising machine according to their needs, such as touch advertising machine can control the screen through gestures. Advertising machine can remotely control multiple units, and can play advertising content in real time. Can be split screen play multiple screen, you can play video, pictures, text, time, weather forecast, logo at the same time.

    5. Sort by screen shape

    A. Bar type advertising machine: It is normally used in shopping mall, subway, bus , etc., picture as below:

    B. Square type advertising machine: It is used in public showing wall,  industrial control system,  art exhibitions, high-level hotel lobbies, exclusive stores such as Gucci,LV, etc. , picture as below:

   C. Curved type advertising machine: It is used in public showing wall,  public auto service system,  gaming and slot casino places, picture as below:

      The above is the classification of advertising machines, different types of advertising machines according to their own characteristics, can play a better role in different occasions, to achieve better publicity and communication effects.